2 accountants responsible for best picture flub won’t be back at the Oscars

Updated March 1, 2017 - 2:28 pm

LOS ANGELES — The two PricewaterhouseCoopers accountants responsible for the epic best picture flub at Sunday night’s Oscars will not be invited back by the Academy, the organization’s president Cheryl Boone Issacs told the Associated Press on Wednesday.

Brian Cullinan and Martha Ruiz were the two members of the firm tasked with safeguarding the envelopes with the winners names on them. However, a mix-up by Cullinan resulted in presenters Warren Beatty and Faye Dunaway being given the best actress envelope instead of the one announcing that “Moonlight” had won best picture. Dunaway mistakenly announced that “La La Land” had one the top prize.

Cullinan has drawn media attention and scrutiny because he was tweeting from backstage minutes before handing Beatty the wrong envelope.

The Academy of Motion Picture Arts and Sciences is apologizing to the cast and crews of the films “La La Land” and “Moonlight” for the mistaken announcement of the best picture winner during Sunday’s Oscars award ceremony.

“We deeply regret the mistakes that were made during the presentation of the Best Picture category during last night’s Oscar ceremony,” the academy said in a Monday statement. “We apologize to the entire cast and crew of ‘La La Land’ and ‘Moonlight’ whose experience was profoundly altered by this error.”

The academy also apologized to presenters Warren Beatty and Faye Dunaway and to viewers.

The academy’s statement noted PwC has been entrusted with handling Oscar votes for 83 years but said the academy “will determine what actions are appropriate going forward.”

PwC wrote in its own statement that several mistakes were made and two of its partners assigned to the show did not act quickly enough when “La La Land” was mistakenly announced as the best picture winner. Three of the film’s producers spoke before the actual winner, the coming-of-age drama “Moonlight,” was announced.

“PwC takes full responsibility for the series of mistakes and breaches of established protocols during last night’s Oscars,” PwC wrote. It said its partner, Cullinan, mistakenly handed Beatty and Dunaway an envelopecontaining the winner of the best actress award.

“Once the error occurred, protocols for correcting it were not followed through quickly enough by Mr. Cullinan or his partner,” the statement read.

It did not address in detail which protocols were violated, or say whether a tweet Cullinan sent about best actress winner Emma Stone before the best picture announcement contributed to the mistake.

The firm apologized to Beatty, Dunaway, the cast and crew of “La La Land” and “Moonlight,” the Academy of Motion Picture Arts and Sciences and host Jimmy Kimmel.

“We wish to extend our deepest gratitude to each of them for the graciousness they displayed during such a difficult moment,” the statement said. “For the past 83 years, the academy has entrusted PwC with the integrity of the awards process during the ceremony, and last night we failed the academy.”

The statement came after nearly a day of speculation about the fiasco, which launched countless punchlines, memes and a probe of what went wrong.

TweetThe mystery deepened Monday afternoon after the Wall Street Journal reported that Cullinan tweeted a behind-the-scenes photo of Stone holding her statuette. “Best Actress Emma Stone backstage!” the tweet read. The tweet, sent moments before the best picture announcement, raised the question of whether the accountant was distracted from the task at hand. Although the tweet was deleted from the social media site, a copy of it was kept by Google and available through a cache page The mistaken announcement altered the usual celebration that follows the coronation of a best picture winner. The only Oscars mistake that came close occurred in 1964, when Sammy Davis was given the wrong envelope for best music score winner but made a quick correction.

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The “La La Land”-”Moonlight” mix-up, in contrast, took a painfully long time to be announced, with two-plus minutes elapsing before it was announced to the moviemakers and the world at large.

The embarrassing episode stepped squarely on what should have been a night of high-fiving for the academy. After last year’s awards were clouded by the #OscarsSoWhite protests, diversity ruled Sunday as actors Viola Davis (“Fences”) and Mahershala Ali (“Moonlight”) were among the people of color claiming trophies, while “Moonlight” focused on African-American characters.

On paper, the process for announcing Oscars winners seems straight-forward. As per protocol, Cullinan and PwC colleague Martha Ruiz toted briefcases to the awards via the red carpet, each holding an identical set of envelopes for the show’s 24 categories. The accountants also memorize the winners.

During the telecast, the accountants were stationed in the Dolby Theatre wings, one stage left and one stage right, to give presenters their category’s envelope before they went on stage. Most presenters entered stage right, where Cullinan was posted and where he handed Beatty and Dunaway the errant envelope.

Yet the previous award, best actress, had been presented by Leonardo DiCaprio, who entered stage left and received the envelope from Ruiz. That left a duplicate, unopened envelope for best actress at stage right.

“It’s a simple process, if a painstaking one,” said Dan Lyle, who had Oscar duties for 11 years in the 1980s and ’90s. Accountants attended rehearsals to learn whether presenters would enter from the right or left. But given the possibility of last-minute changes, both accountants had a full set of envelopes.

When Lyle ended up with a redundant envelope for a category handled by his colleague, he said, he got it out of the way by stuffing it in a pocket or otherwise discarding it before moving on to the next award.

If the wrong winner was announced, a PwC accountant was to quickly dash to the stage to correct the error.

Such a rapid response should have occurred Sunday but didn’t, as confusion reigned onstage. Backstage, however, people were working calmly to right the ship, said Matt Sayles, a freelance photographer for The Associated Press.

“It was more crazy onstage. I feel like backstage knew that something was wrong and they handled it,” Sayles said. “They clearly knew that something was wrong.”

Sayles, who has shot five Academy Awards from a backstage position just out of the sight of television cameras, said the result of the mix-up was a more subdued celebration from winners including “Moonlight” director Barry Jenkins.

One observer said PwC is scrambling now. Nigel Currie, an independent branding specialist in London with decades’ worth of industry experience, said this mistake is “as bad a mess-up as you could imagine.”

“They had a pretty simple job to do and messed it up spectacularly,” he said. “They will be in deep crisis talks on how to deal with it.”

Boone Issacs and the non-profit organization have been slow to respond to the fallout, waiting a full day to issue a public apology. She told the AP that the Academy of Motion Picture Arts and Sciences, the full name of the group behind the Oscars, is reviewing its ties to PwC.

In an earlier interview with the New Yorker, Boone Issacs said that the thought that went through her mind when the best picture mistake was made was “horror.”

“I looked out and I saw a member of Pricewaterhouse coming on the stage, and I was, like, Oh, no, what — what’s happening?” said Boone Issacs. “What what WHAT? What could possibly … ? And then I just thought, Oh, my God, how does this happen? How. Does. This. Happen.”

HOW IT HAPPENED

Variety has obtained exclusive photos of PricewaterhouseCoopers accountant Cullinan leading up to and during Sunday’s gaffe.

The newly uncovered photographs not only show Cullinan engaged on his phone shortly before the “La La Land” miscommunication, he’s also photographed mixing two red envelopes backstage alongside Beatty and best actor winner Casey Affleck, who had just exited the stage, which would dispute PWC’s official explanation that Cullinan grabbed the wrong envelope from a “backup pile,” and shows he was likely always in possession of both the best actress envelope (which was given to presenter Warren Beatty) and the best picture envelope, the night’s two final awards.

A spokesman for PricewaterhouseCoopers was not available for comment.

In the images, Cullinan can be seen on his mobile phone at 9:04 p.m. PST, according to the metadata on the photographer’s camera (his Emma Stone tweet was posted at 9:05 p.m. and later deleted). Meanwhile Beatty and Dunaway had taken the stage at 9:03 p.m., putting the PWC executive on social media at the start of Beatty and Dunaway’s presentation.

“He feels very, very terrible and horrible. He is very upset about this mistake,” PWC chairman Tim Ryan told Variety on Monday. “While I am concerned I hope we will be judged on how quickly we reacted and owned up to the issue.”

See the timeline below:

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8:53:23 p.m.

On stage: The best actress montage is playing.

Backstage: Warren Beatty is hugging best actor winner Casey Affleck, who just came off stage. In Beatty’s hand is a white notecard with his best picture introduction on it. Brian Cullinan is standing to Beatty’s right. Cullinan is clearly carrying two envelopes in his hand — odds are very likeY these are the last two categories of the night: best actress (which he would later give Beatty) and best picture, as Cullinan had already given his best actor envelope to presenter Brie Larson minutes before on stage right.

A closer look at the above photo shows not one but two red envelopes in Cullinan’s hand, along with his cell phone.

8:53:59 p.m.

On stage: The best actress montage continues to play.

Backstage: Beatty is watching the monitor backstage, with Cullinan right next to him.

9:03 p.m.

On stage: Warren Beatty and Faye Dunaway take the Dolby stage to present the final prize.

9:04:14 p.m.

On stage: Beatty and Dunaway introduce best picture.

Backstage: Emma Stone getting her photo taken backstage, including one by Cullinan.

9:04:41 p.m.

On stage: Best picture montage plays.

Backstage: Brian Cullinan prepares to tweet his photo of Emma Stone. Stone can be seen in the background.

9:04:47 p.m.

On stage: Best picture montage continues to play.

Backstage: Brian Cullinan tweets his photo of Emma Stone.

9:05 p.m.

Brian Cullinan’s tweet of Emma Stone is posted on Twitter.

And the Oscar goes to…

9:08 p.m.

Onstage: Faye Dunaway incorrectly announces “La La Land” as best picture.

Three and a half minutes later, Cullinan, center, emerges onstage and is handed the correct envelope by PWC’s Martha Ruiz.

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