HEF’S SON WOULD MAKE PLAYBOY ‘COOL AGAIN’

May 18, 2008 -- HUGH Hefner's teenage son, Marston, likes Playboy, but - "I read Newsweek," Marston told GQ. As for colleges, Marston, a high-school junior, said, "I'm trying to stay away from really earthy schools ... Like, I wanted to apply to Bard, but from what it said, it was a really granola school. Wesleyan is, like, academically rigorous." As for girls, "I've just been around really hot women my entire life, so the average high-school girl won't do it for me." One day Marston hopes to take over his dad's magazine but "I'd want to make it cool again. Not like now ... I'd make it much more multicultural and diverse. Not so many blondes. I'd mix it up."