Bassist Ben McKee, singer/drummer Dan Reynolds, guitarist Wayne Sermon and drummer Daniel Platzman of Imagine Dragons perform for Crackle's Original Concert Series "Playing It Forward" at the Bellagio on November 8, 2014 in Las Vegas, Nevada. (Gabe Ginsberg/Getty Images for Crackle)

Touring member Ryan Walker, guitarist Wayne Sermon, drummer Daniel Platzman, singer/drummer Dan Reynolds and bassist Ben McKee of Imagine Dragons perform live for a Target commercial during music's biggest night on CBS on February 8, 2015 in Las Vegas, Nevada. (Ethan Miller/Getty Images for Target)

Singer/drummer Dan Reynolds (L) and bassist Ben McKee of Imagine Dragons perform live for a Target commercial during music's biggest night on CBS on February 8, 2015 in Las Vegas, Nevada. (Ethan Miller/Getty Images for Target)

Imagine Dragons perform for Crackle's Original Concert Series "Playing It Forward" at the Bellagio, Nov. 8, 2014, in Las Vegas. The band is teaming up with Southwest Airlines for a concert on a flight between Las Vegas and Atlanta in February. (Gabe Ginsberg/Getty Images for Crackle)

"Smoke + Mirrors" album cover. Courtesy (Imagine Dragons/Facebook)

Daniel Wayne Sermon, from left, Dan Reynolds, Ben McKee and Dan Platzman of the musical group Imagine Dragons arrive at the 42nd annual American Music Awards at Nokia Theatre L.A. Live on Sunday, Nov. 23, 2014, in Los Angeles. (Jordan Strauss/Invision/AP)

Manger of Imagine Dragons Mac Reynolds, singer/drummer Dan Reynolds of Imagine Dragons, EVP Digital Networks Sony Pictures Television & GM of Crackle Eric Berger, guitarist Wayne Sermon, drummer Daniel Platzman, bassist Ben McKee of Imagine Dragons, and Head of Development for Crackle John Orlando arrive backstage for Crackle's Original Concert Series "Playing It Forward" at the Bellagio on November 8, 2014 in Las Vegas, Nevada. (Gabe Ginsberg/Getty Images for Crackle)

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Imagine Dragons is performing in the sky

By DOUG ELFMAN LAS VEGAS REVIEW-JOURNAL

February 12, 2015 - 10:36 pm

You can tell Imagine Dragons is from Las Vegas, because the band does fan-friendly marketing with glittery aplomb.

The “Radioactive” rock group will perform on an airplane with super fans while flying them for free to concerts around America.

Imagine Dragons’ new album, “Smoke + Mirrors” comes out Feb. 17. To promote it, the group will play shows Feb. 20 in L.A.; Feb. 21 in Salt Lake City; Feb. 23 at club Vinyl in the Hard Rock Hotel in Las Vegas; and Feb. 25 in Atlanta.

Meanwhile, fans can enter a contest where the winner and three of the winner’s friends get flights from Vegas to Atlanta, plus a hotel stay. That’s the flight on which the band will perform.

Dear longtime Las Vegans. Tell me this doesn’t sound like a Vegas-y stunt. Performing in the sky? And it’s not even the defunct Rio in the Sky or that awesome fake sky in the Venetian, either.

Contact Doug Elfman at delfman@reviewjournal.com. He blogs at reviewjournal.com/elfman.