Celebrity visitors set Pure apart from other Vegas clubs

Since opening New Year's Eve 2004, Pure has been a magnet for celebrities such as Lindsay Lohan, Shaquille O'Neal, Usher, Kevin Federline, Chris Tucker and others. Paris Hilton held a naughty birthday party there in February. Those big names and their escapades help Pure stand apart from dozens of other Vegas nightspots.

The 40,000-square-foot club consists of three main areas, almost miniclubs within a club. The main room has an open, large dance floor with an elevated VIP area where clubgoers can gawk up at the people looking down on them.

The Red Room is downstairs, secluded from the rest of the club. It has more of a lounge feel to it, Leavitt says, and features its own bar and DJ. There, the Pussycat Dolls stage their shows, sometimes highlighting a visiting celebrity.

The crown jewel of Pure is the Terrace. It holds about 1,000 people and overlooks the Strip, providing one of the best views of the city on New Year's Eve and the Fourth of July. Nine cabanas have their own heating and cooling systems, giving guests the opportunity to withdraw from the rest of the crowd.

DJ Hollywood spins everything from house to mash-ups.

Cover charges on Fridays and Saturdays are $30 for men, $20 for women. Guests have access to all areas of the club.

Tuesdays are Industry Night, and locals get in free. Promotions teams are always handing out free passes throughout Caesars Palace so guests don't always have to pay cover.

The club opens at 10:30 p.m. Tuesdays, Fridays, Saturdays and Sundays and closes about 4:30 a.m. The price of bottle service starts at $375 and varies depending on the night and the room. Cocktails cost $8 to $12 each.

For table reservations or more information, visit Pure online at purelv.com or call 731-7873.

Contact reporter Sonya Padgett at spadgett@ reviewjournal.com or 702-380-4564.