BEYONCE INKS $50 MILLION DEAL WITH PEPSI

Staff

Beyonce has signed a $50 million deal with Pepsi, The New York Times reports. The agreement includes traditional promotional appearances and a new commercial, but also the beverage company’s investment in a number of the singer’s creative projects.

Pepsi’s move is in line with a trend toward content creation as advertisers seek new inroads into the music business and labels’ marketing budgets continue to decline.

.....We hope you appreciate our content. Subscribe Today to continue reading this story, and all of our stories.
Unlock unlimited digital access
Subscribe today for only 99¢
Already a subscriber?
Exit mobile version